Here's more student work:
School of Visual Arts: Giving new purpose to the school's mascot, Squidley the squid, by incorporating tentacles and a more aquatic feel to the mark of the New York campus, which is surrounded by the East and Hudson river.
Born This Way Foundation: Overlaying the shape of an egg to create a continuum of colors to represent love and acceptance through diversity in the digital age.
Dream Home Builders: D.H.B. is the foundation of the home of your dreams.
Kahumana: A hand-lettered namesake allowed for a more rural and personalized look for the Wainae-based farm.
GreenWorks
Student work. A series of ads for Greenworks by Clorox, emphasizing how their products are naturally derived, but are just as strong, great-smelling, and safe as any other cleaning product on the market.
Serious Pie
Student work. A series of ads for Serious Pie, showcasing Seattle's state-famous artisan pizza in world-famous works of art.
AIGA
Student work. A series of ads for AIGA, promoting membership by highlighting its biggest contender: worth.
The Most Amazing Person
in All the Land
Student work. A series of ads for our own fictional business. (My initials are A.S.K.)
Ala Moana Center:
60th Anniversary Celebration
2019
Special interim logo for Ala Moana Center’s 60 Year Anniversary, in 2019. Options included a callback to ’60s era aesthetics, 60 being “The Diamond Anniversary”, and a feature of Ala Moana Center’s iconic koi fish.
Created at Core Group One, Inc.
Culinary Institute of the Pacific
2017
Early concepts for a logo redesign for The Culinary Institute of the Pacific at Diamond Head, planned for 2017.
The logomark of the main option presented is primarily based off of the pū (the Hawaiian conch shell), a “gift from the ocean,” symbolic of “beginnings” and “journeys.” The Horn of Plenty (cornucopia) has also been integrated into the logomark to symbolize an abundance of resources, both natural and cultural. The “spirals” of the shell have been stylized to also represent a landscape; both the shell and mountain imagery, as well as the earth tones can be representative of the farm/ocean-to-table concept.
Other options further explored the farm/ocean-to-table concept of the CIP, as well as the rich cultural significance of the kalo plant.
Created at Core Group One, Inc.
Restaurant Week Hawaii – Digital Ads
Anyone who has experience in creating/trafficking a digital banner (especially an animated gif) will appreciate this. We had created a paint/food splatter look for Restaurant Week Hawaii 2015, and animated them in our TV spots and social media posts accordingly, but the task of not only animating the digital banners, but getting them small enough to be accepted by websites seemed impossible... and yet:
